The Evolution of the Game. From peach baskets to parquet floors, from tape-delay broadcasts to live streaming on mobile, sports have grown by leaps and bounds over the decades. Today, talent from across the globe clamors to play a game like basketball. Technology has played a critical role in growing the game globally, panelists will share how the athletes, media and sponsors have leveraged technology to engage fans beyond borders & grow a sport such as basketball into a premier global sport.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]