The New World of Sports Commentary


Tara August

Turner Sports

Jared Campbell

The Team Network

Grant Jones

The Kicker

The barrier to entry has never been lower when reaching an audience for original sports commentary. With the rise of digital technology and social media, sports commentary has both expanded and evolved, giving way to a deluge of new voices in forms that range from podcasts to online video, to comedy and satire. Hear from members of The Kicker, Turner Sports, and ESPN about finding and carving out their niches in this new culture of sports, and what their audiences are most hungry for.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Intermediate