The barrier to entry has never been lower when reaching an audience for original sports commentary. With the rise of digital technology and social media, sports commentary has both expanded and evolved, giving way to a deluge of new voices in forms that range from podcasts to online video, to comedy and satire. Hear from members of The Kicker, Turner Sports, and ESPN about finding and carving out their niches in this new culture of sports, and what their audiences are most hungry for.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]