Stop the Scroll: Creative Strategy in Social Media

Stop the Scroll: Creative Strategy in Social Media
Recording: Stop the Scroll: Creative Strategy in Social Media, Date TBA

Speakers

Deana Cosper

WMA

Kelly Ford

WMA

Fans want more. With an over saturation of online content available, basic social updates no longer work. Fans want to know artists, to understand them & to be wowed. How do you actualize an artist’s creative vision, giving insight into their music & lifestyle, while keeping engagement up & supporting marketing messages? Learn how to make a creatively driven social strategy that breaks the creative norm. Gain tips on how to #stopthescroll & deliver campaigns that keeps fans coming back for more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Format: Workshop
Event Type: Session
Level: Beginner
Online: Slides