Stop the Scroll: Creative Strategy in Social Media

Fans want more. With an over saturation of online content available, basic social updates no longer work. Fans want to know artists, to understand them & to be wowed. How do you actualize an artist’s creative vision, giving insight into their music & lifestyle, while keeping engagement up & supporting marketing messages? Learn how to make a creatively driven social strategy that breaks the creative norm. Gain tips on how to #stopthescroll & deliver campaigns that keeps fans coming back for more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]