Creating engaging and creative video content is a necessity in the age of social. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. In this workshop, learn how the most successful brands and businesses leverage the unique mobile feed structure of Facebook and Instagram to create immersive experiences through video. Learn the science behind what makes a great video and how Facebook Blueprint can become an invaluable resource to creators.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]