Gateway drug for further education Martin Atkins will look at the changing face of revenue in the music business. Forget the four P's of marketing - how about the three F's - breweries and coffee makers are partnering with artists to release 7” singles and custom brews. The methods of distribution, release and, most importantly, story creation are changing. Martin will lead you to some insightful, mind opening ideas of where everything is going and what we can use as a launchpad.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]