Attention spans are down and public trust is questioned daily but there's never been more creativity, or competition, in the news business. Media companies have traditionally played the role of, well, the media. But now, in a Facebook and Google-dominated world, they’re just one of the participants in a field they once owned. Senior leaders from three of America's most iconic news institutions discuss how they’re adapting to a changing industry without losing sight of founding principles.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]