There is much talk about new sources of revenue in the music industry, but little is said about where the money actually comes from: the fans. And what better way to understand this, than listening to real superfans (whose influence reaches thousands of others like them) learning what motivates them, and how they spend their time, on and offline, building communities around their love for music. And with so many perks offered by artists and companies, it’s never been better to be a fan!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]