Lorenzo Errico oversees digital marketing strategy for the multi-platinum, Grammy-Award-winning band, LINKIN PARK and artist/producer, Mike Shinoda. Since 2012, Lorenzo developed and executed fan engagement campaigns, mixing grassroots marketing with today's top and emerging digital platforms. In 2013 he helped re-launch Linkin Park's fan club, LP Underground, with the introduction of new commerce opportunities on-tour and online. As the VIP business took off for touring artists, he helped develop a VIP program for Linkin Park with a fan first approach, allowing the established meet & greet lottery for fan club members to co-exist with the new model.
Lorenzo is passionate about fan experiences and storytelling through content. He believes building an organic connection with fans is key to longevity as an artist and brand. Since 2014, Lorenzo helped amplify Linkin Park's Instagram by adding bite-size content mediums such as short video recaps and daily updates from the road. He has worked on several studio album marketing campaigns for Linkin Park, including ONE MORE LIGHT (2017) which debuted #1 on Billboard 200 Chart. Most recently in January 2018, Lorenzo helped Mike Shinoda launch his solo project, the POST TRAUMATIC EP.
Lorenzo holds a BS in Business Administration with concentrations in Marketing & Entrepreneurship from Drexel University in Philadelphia, PA.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.