Storytellers are often looking for ways to grow their reach and revenue, but are ignoring an important tactic at their fingertips: data analytics. Our panel will inform content creators on how to gather and interpret available data to better impact distribution and audience building. We also encourage data transparency at a top and grassroots level to aid in breaking down the walls between audience and art.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]