More Than Numbers: Data Analysis for Storytellers


Jess Fuselier

Sundance Institute

Liz Manashil

Sundance Institute

Amber Thomas


Storytellers are often looking for ways to grow their reach and revenue, but are ignoring an important tactic at their fingertips: data analytics. Our panel will inform content creators on how to gather and interpret available data to better impact distribution and audience building. We also encourage data transparency at a top and grassroots level to aid in breaking down the walls between audience and art.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner