Areas of epertise: Fashion, Sustainability, Brand Identity, Communications

Sasha is an expert at uncovering hidden connections to bring big ideas to life. She has over 15 years experience leading groundbreaking marketing and communications programs across the arts, tech and apparel and retail. Her passion for building awareness and unexpected partnerships has led to top tier influencer, social media, public relations and digital programs that create an intimacy with their target audiences. Sasha is a thought-leader who is inspired by planning strategic, futuristic programs that help organizations to soar.

Having led marketing and communications at global brands (Nike, H&M, SOREL), in agency (HAVAS) and now in academia, Sasha has the aptitude for translating complex subjects to groups with various levels of knowledge and management levels. A life-long learner, she is a published author and public speaker, whose current research areas include: wearable technology, sustainable fashion, the culture of future and the business of fashion.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]