Mixed Reality for Superheroes, Zombies and Jedi


Jason Yim


Mickey Capoferri

Lucasfilm Ltd

Rose Phillips

Sony Pictures Entertainment

Mixed Reality (MR) is changing the way people connect with some of fandom’s biggest franchises. Join reps from Star Wars, Spider-Man and The Walking Dead on stage with Trigger, the early leader in MR with over 80,000 hours of building experiences that deeply connect fans with franchises. This panel will discuss strategy behind MR campaigns and share data & analytics showing what worked and what didn’t work. See what’s next for the future of fandom in the rapidly evolving world of Mixed Reality.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: VR/AR
Level: Intermediate