Mixed Reality (MR) is changing the way people connect with some of fandom’s biggest franchises. Join reps from Star Wars, Spider-Man and The Walking Dead on stage with Trigger, the early leader in MR with over 80,000 hours of building experiences that deeply connect fans with franchises. This panel will discuss strategy behind MR campaigns and share data & analytics showing what worked and what didn’t work. See what’s next for the future of fandom in the rapidly evolving world of Mixed Reality.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]