A shift from product-oriented stores geared towards transactions to high-touch service and experiential centers focused on building brand equity and relationships is underway. Retailers and mall operators are struggling to adapt and figure out how best to make use of their physical space. This session will explore trends at the intersection of experiential retail, community, and urbanization to help attendees create a roadmap for the future of shopping centers and stores.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]