The Flow State: How to Tap Into Consumers’ Brains


Ben Butler

AB InBev

Whether you call it "the zone" or the "flow state," when you're in it, you know it – you're completely focused and motivated to take action. Call it the next digital marketing evolution: instead of encouraging people to spend time online in a passive and unproductive way, brands like Pinterest and Stella Artois are using this heightened state of productivity to inspire people to take action in the physical world. The speakers will share how can marketers take advantage of this "flow state" to create meaningful experiences.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate