Ben has been a brand builder for over 13 years. He cut his teeth as an agency strategist and planner across a spectrum of agencies including McCann, Razorfish, and TBWA/Media Arts Lab, helping to reinspire the US Army at the height of the Iraq war, redefine Verizon's network reliability advantage in a new era of mobile data, challenge the world to the battle of Ritz toppings, and remind the world of the iPhone's impact in a period of intense new smartphone competition. In 2014, Butler made the client side switch at Anheuser Busch InBev, where he now leads global campaigns and always on digital content for Stella Artois. Most recently he launched 'Buy a Lady a Drink', the brand's first ever social cause campaign and partnership with leading water NGO Water.org in which limited edition Stella Artois chalices and packs are sold, each providing years of clean water to people in the developing world.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.