Faux Real: Brand Protection and Connected Products
As the social and economic impact of counterfeiting and gray markets grows, it is important to understand the increasing need for strong authentication and traceability and why it matters. During this dual session, we will explore the current gray market and counterfeiting landscape, showcase new trends in both physical and digital authentication and show the future of brand protection through smart labels.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Julie Vargas
Avery Dennison
Graham Wetzbarger
The Real Real