Faux Real: Brand Protection and Connected Products

Speakers

Julie Vargas

Avery Dennison

Graham Wetzbarger

The Real Real

As the social and economic impact of counterfeiting and gray markets grows, it is important to understand the increasing need for strong authentication and traceability and why it matters. During this dual session, we will explore the current gray market and counterfeiting landscape, showcase new trends in both physical and digital authentication and show the future of brand protection through smart labels.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Style
Level: Beginner