#fightingfakes

Faux Real: Brand Protection and Connected Products

Date TBA

Recording: Faux Real: Brand Protection and Connected Products, Date TBA

As the social and economic impact of counterfeiting and gray markets grows, it is important to understand the increasing need for strong authentication and traceability and why it matters. During this dual session, we will explore the current gray market and counterfeiting landscape, showcase new trends in both physical and digital authentication and show the future of brand protection through smart labels.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Julie Vargas

Avery Dennison

Graham Wetzbarger

The Real Real

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Dual

Type:

Session

Track:

Style

Level:

Beginner