#fightingfakes

Faux Real: Brand Protection and Connected Products

Mar 9, 2018

3:30pm – 4:30pm CT

As the social and economic impact of counterfeiting and gray markets grows, it is important to understand the increasing need for strong authentication and traceability and why it matters. During this dual session, we will explore the current gray market and counterfeiting landscape, showcase new trends in both physical and digital authentication and show the future of brand protection through smart labels.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Julie Vargas
Julie Vargas

Avery Dennison

photo of Graham Wetzbarger
Graham Wetzbarger

The Real Real

Primary Access
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Secondary Access
Music Badge
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