Julie Vargas

Dir Digital Solutions
Avery Dennison

As director of digital solutions at Avery Dennison, Julie partners with brands and retailers to drive on-product digital innovation. In 2016, her team partnered with EVRYTHNG to launch Janela, giving each garment or shoe a unique, personalized digital profile that drives additional experiences and content. Julie has over a decade of experience leading retail success in operations, distribution, analytics and sensor technologies at multiple international brands. She is also fluent in four languages.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.