Better Together: Cult Brand Collaborations

Recording: Better Together: Cult Brand Collaborations, Mar 10, 2018


Michael Lastoria


Christina Tosi

Milk Bar

Libby Wadle


Melanie Whelan


Learn how four highly addictive brands build brand partnerships that grow their customer base and foster brand loyalty. Launching successful brand collaborations is no easy feat, but these four brands do it better than anyone in the industry. In this session you will learn the key elements to creating a successful partnership from industry leaders in fashion, food and fitness.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced