Entrepreneurs and investors come from very different worlds. If new companies understand what Angel/Early Stage investors REALLY are looking for, they will have a much better chance at raising money. This presentation provides companies with a list of ten "how to" perspectives from a highly experienced Early Stage investor including: How to spot investors with cattle rather than just big hats, why investors really invest as opposed to what they say and the importance of selling your failures.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]