Just as more shoppers are ditching brick and mortar stores for an online experience, car buyers are also abandoning traditional auto dealerships. For years, consumers have relied on a broken dealership model for the largest automotive marketplace: used cars. Representing over $750B in annual sales, the digitization of this marketplace is inevitable. Speakers will discuss how this market is an uncharted investment opportunity in the age of new mobility and ripe for digital commerce.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]