George Arison is the founder and CEO of Shift, an online marketplace disrupting the $1.2T car industry by fundamentally transforming the experience of buying and selling a car. Since first launching, Shift has raised more than $100M from investors including BMW i Ventures and Goldman Sachs. Previously, George co-founded Taxi Magic (acquired by Verifone), the first on-demand mobile transportation booking technology. Prior to Shift, George also worked at Google and the Boston Consulting Group. A Georgian immigrant, he was the first student from the USSR allowed to attend a private U.S. high school without a government sponsorship and later graduated from Middlebury College. He co-founded Georgia’s first-ever free market-focused think tank, Partnership for Social Initiatives and authored the book, Democracy and Autocracy in Eurasia, and remained a key leader, helping Georgia transition to a democracy.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.