Your future fans are constantly curious. Does your content grab them instantly? Does your strategy help them overachieve? Jon & Richard are content guys from pro teams & brands (Arsenal, Rapids, US Soccer, Red Bull). Opener: Tips, tricks & tools they’ve used to do much more with a ton less. It's about strategy & content bravery. Half time bonus: GIF lightning round. A fun interactive session about how to create content that inspires game-changing action. Extra time: 6pm beers by the pool?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]