Striking a Chord with Today’s Music Fans

Striking a Chord with Today’s Music Fans
Recording: Striking a Chord with Today’s Music Fans, Mar 15, 2018


Greg Harris

Rock & Roll Hall of Fame

Welz Kauffman

Ravinia Festival

Brad Shelton

BRC Imagination Arts

Sally Williams

Ryman Auditorium/Opry Entertainment Group

Music and stories connect us, bringing the world closer together. In this panel session, the designers and curators from The Rock & Roll Hall of Fame, Ryman Auditorium and The Ravinia Festival will explore how multi-sensory storytelling techniques enable them to reach across genres and generations, inspire music fans of all ages and create unforgettable experiences for their guests.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate