Striking a Chord with Today’s Music Fans


Welz Kauffman

Ravinia Festival

Sally Williams

Ryman Auditorium/Opry Entertainment Group

Greg Harris

Rock & Roll Hall of Fame & Museum

Brad Shelton

BRC Imagination Arts

Music and stories connect us, bringing the world closer together. In this panel session, the designers and curators from The Rock & Roll Hall of Fame, Ryman Auditorium and The Ravinia Festival will explore how multi-sensory storytelling techniques enable them to reach across genres and generations, inspire music fans of all ages and create unforgettable experiences for their guests.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate