Navigating the world of merchandising and social media will assist in creating a strong brand presence for all artists from DIY to Major Label. Regardless of your range, you can start to develop the infrastructure required to create this revenue stream. In addition to understanding social media, artists need to understand the importance of building a digital presence to be profitable in a physical space. Being able to create a strong brand identity, will fortify your career in this industry.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]