Innovation Fatigue: Tech Content in A Noisy World

Innovation Fatigue: Tech Content In A Noisy World
Recording: Innovation Fatigue: Tech Content in A Noisy World, Mar 12, 2018

Speakers

Stephanie Losee

Visa

Evie Nagy

Slack

Ann Rubin

IBM

Tech companies are not unique in using branded content and native ads for their marketing, but how can they differentiate when every company seems to focus their content around buzzwords like "innovative"? This panel will address the unique challenges for tech content marketing, including the differences between B2B and B2C tech content, finding content producers with the necessary technical knowledge, making complex topics digestible, finding new formats to suit tech content, and more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate