Innovation Fatigue: Tech Content in A Noisy World

Innovation Fatigue: Tech Content In A Noisy World


Melanie Deziel

Mdeziel Media

Tech companies are not unique in using branded content and native ads for their marketing, but how can they differentiate when every company seems to focus their content around buzzwords like "innovative"? This panel will address the unique challenges for tech content marketing, including the differences between B2B and B2C tech content, finding content producers with the necessary technical knowledge, making complex topics digestible, finding new formats to suit tech content, and more.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate