Tech companies are not unique in using branded content and native ads for their marketing, but how can they differentiate when every company seems to focus their content around buzzwords like "innovative"? This panel will address the unique challenges for tech content marketing, including the differences between B2B and B2C tech content, finding content producers with the necessary technical knowledge, making complex topics digestible, finding new formats to suit tech content, and more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]