Ann has been at IBM for 20 years and is currently Vice President, Branded Content and Global creative managing many cross IBM Corporate Marketing programs and Disciplines. Ann manages global advertising, the Social Marketing Discipline, the Event Discipline, Branding and Experience Design, the ibm.com homepage editorial strategy, media planning, Agency operations and Branded content activations among other things. Ann also manages IBM’s internal Education platform where 380,000 IBMers come for new modules each month to learn about the most important technology areas from IBM. Ann was integral to the development and execution of IBM’s Smarter Planet strategy and more recently launched the new Cognitive Business brand platform with a focus on IBM Watson.Ann spent a number of years at large Advertising agencies prior to IBM managing various accounts ranging from Procter & Gamble to AT&T.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.