Creating a Movement Through User Generated Content
User Generated Content (UGC) has quickly become a valuable form of marketing, and today’s rich analytics environment means we have more information than ever about how people are reacting to brands and using different platforms. But creating a campaign that leverages UGC across multiple channels—playing to each of their strengths—remains a challenge for many marketers. Join Nat Geo, ONE Campaign, NBCU and the Case Foundation to see how they are creating cross-platform campaigns centered on UGC.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Monique Carswell
Comcast NBCUniversal
![photo of Kate Coughlin](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
Kate Coughlin
National Geographic Partners
Jade Floyd
Case Foundation
Jessica Zetzman
The Case Foundation