Creating a Movement Through User Generated Content

Recording: Creating a Movement Through User Generated Content, Mar 13, 2018


Monique Carswell

Comcast NBCUniversal

Kate Coughlin

National Geographic Partners

Jade Floyd

Case Foundation

Jessica Zetzman

The Case Foundation

User Generated Content (UGC) has quickly become a valuable form of marketing, and today’s rich analytics environment means we have more information than ever about how people are reacting to brands and using different platforms. But creating a campaign that leverages UGC across multiple channels—playing to each of their strengths—remains a challenge for many marketers. Join Nat Geo, ONE Campaign, NBCU and the Case Foundation to see how they are creating cross-platform campaigns centered on UGC.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner