Creating a Movement Through User Generated Content

Speakers

Jessica Zetzman

The Case Foundation

Kate Coughlin

National Geographic Partners

Meagan Bond

The One Campaign

Monique Carswell

Comcast NBCUniversal

User Generated Content (UGC) has quickly become a valuable form of marketing, and today’s rich analytics environment means we have more information than ever about how people are reacting to brands and using different platforms. But creating a campaign that leverages UGC across multiple channels—playing to each of their strengths—remains a challenge for many marketers. Join Nat Geo, ONE Campaign, NBCU and the Case Foundation to see how they are creating cross-platform campaigns centered on UGC.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner