Streaming platforms have become instrumental in launching the careers of artists & bands. But getting a placement on a playlist is just the beginning of building a sound streaming strategy. We discuss how to get on a playlist and how to leverage the placement into a successful career. Artists & their teams need to have a plan in place to take advantage of these opportunities. These include brand partnerships, social media strategies, tours and publicity/marketing.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]