The Future of Monetization


Vickie Nauman

Milana Rabkin


David Ravden

23 Capital

Our modern music industry was built around the creation of a sound recording from an artist performing a composition. This involved labels and publishers, often providing capital in exchange for music rights, and a release marketed to radio and fans. The funnel was narrow, physical goods had scarcity to bolster value, and artist careers and deals were structured accordingly. Now in the streaming world, there are few gatekeepers, no scarcity, micro-royalties, and new models for artists to strike out on their own, create and monetize their work.

Join a panel discussion to explore real world examples from the players involved in empowering artists to self-release, retain their own rights, and pursue new ways of monetizing recorded music.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate