With 2 billion people on Facebook, we have a unique look at shopper signals along the path to conversion. And when we segment by signals, the full breadth of each unique consumer journey emerges. For Direct Response marketers looking to move shoppers from intent to purchase, these signals matter. Join Facebook IQ to understand the power signal-based segmentation gives you when you move from grouping people by “like-minds” to “like-actions”.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]