Reading Signals: The New Segmentation

Recording: Reading Signals: The New Segmentation, Mar 11, 2018


Helen Crossley


Yini Guo


With 2 billion people on Facebook, we have a unique look at shopper signals along the path to conversion. And when we segment by signals, the full breadth of each unique consumer journey emerges. For Direct Response marketers looking to move shoppers from intent to purchase, these signals matter. Join Facebook IQ to understand the power signal-based segmentation gives you when you move from grouping people by “like-minds” to “like-actions”.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate