Yini Guo

Yini Guo is a Consumer Insights Researcher in Facebook. She focuses on understanding people's media consumption behavior through Facebook data and a mix of quant and qual methodology. Since joining in 2015, Yini has developed research across media platforms, audience segments, verticals and devices. Prior to Facebook, Yini worked in SapientRazorfish as a Data Analyst in their Marketing Analytics & Strategy team. She holds an MS degree in Integrated Marketing Communications from Northwestern University.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]