Facebook IQ: The 5 Consumer Shifts Shaping 2020

Speakers

Tomá Beczak

Facebook

Ann Mack

Facebook

By the year 2020, more people will have mobile devices than running water or electricity at home, mobile will generate half of US ecommerce and 85% of customer interactions will be handled without a human.
But if you know where to look, you can find the future all around you, right now — from how people use messaging apps in Southeast Asia to mobile payments in Sub-Saharan Africa.
Join Facebook IQ to learn which of these shifts you can leverage for relevance and success tomorrow.

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Format: Dual
Event Type: Session
Level: Intermediate