Facebook IQ: The 5 Consumer Shifts Shaping 2020

Recording: Facebook IQ: The 5 Consumer Shifts Shaping 2020, Mar 11, 2018


Tomá Beczak


Ann Mack


There will be an encore of this session taking place Sunday March 11 at 3:30pm. Fairmont Hotel: Congressional B

By the year 2020, more people will have mobile devices than running water or electricity at home, mobile will generate half of US ecommerce and 85% of customer interactions will be handled without a human.
But if you know where to look, you can find the future all around you, right now — from how people use messaging apps in Southeast Asia to mobile payments in Sub-Saharan Africa.
Join Facebook IQ to learn which of these shifts you can leverage for relevance and success tomorrow.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate