Beyond Ads: Become Entertainment


Rupert Maconick

Saville Productions

Jill Wilfert

The LEGO Group

As audiences migrate to commercial-free streaming platforms, brands must produce innovative content that engages consumers, but rarely do they go beyond ad-driven models and become the entertainment. Rather, they create ‘branded content’ that interrupts entertainment. Panelists will discuss branded content challenges and the financial advantages and opportunities for brands to go beyond ads and lean into entertainment, such as feature-films and series that don’t disrupt with overt branding.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate