Beyond Ads: Become Entertainment

Mar 11, 2018

12:30pm – 1:30pm CT

As audiences migrate to commercial-free streaming platforms, brands must produce innovative content that engages consumers, but rarely do they go beyond ad-driven models and become the entertainment. Rather, they create ‘branded content’ that interrupts entertainment. Panelists will discuss branded content challenges and the financial advantages and opportunities for brands to go beyond ads and lean into entertainment, such as feature-films and series that don’t disrupt with overt branding.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of John Deschner
John Deschner

TBWAChiatDay

photo of Jon Haber
Jon Haber

Giant Spoon

photo of Rupert Maconick
Rupert Maconick

Saville Productions

photo of Jody Raida
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format:
Type: