Beyond Ads: Become Entertainment

Recording: Beyond Ads: Become Entertainment, Date TBA

As audiences migrate to commercial-free streaming platforms, brands must produce innovative content that engages consumers, but rarely do they go beyond ad-driven models and become the entertainment. Rather, they create ‘branded content’ that interrupts entertainment. Panelists will discuss branded content challenges and the financial advantages and opportunities for brands to go beyond ads and lean into entertainment, such as feature-films and series that don’t disrupt with overt branding.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

John Deschner

TBWAChiatDay

Jon Haber

Giant Spoon

Rupert Maconick

Saville Productions

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
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