Jody Raida

Founder of Lemonade

Jody Raida is an industry leader in branded entertainment with over 20 years experience developing, producing, distributing and monetizing media in all formats, including film, television and digital media. She currently heads Branded Entertainment for mcgarrybowen where she develops and produces original entertainment properties for clients including Intel, Marriott, Crayola, Northrop Grumman and Brand USA. Before mcgarrybowen, Jody was Director of Branded Entertainment for Emmy-nominated production company Leftfield Pictures where she launched a branded entertainment division and developed original multi-platform content experiences for leading brands; and Head of West Coast Television Development for Condé Nast where she developed television programming for the entire slate of Condé Nast magazines including Vogue, Vanity Fair, Glamour, GQ, Wired, and Lucky. Notable projects developed include the RJ Cutler-directed documentary The September Issue and Wired Science on PBS. Additionally she created and executive produced The Fashionista Diaries, a ten-part television series about the fashion industry on SOAPnet/ABC with Jane Magazine, Estee Lauder, and Charlotte Ronson. Before moving into media, Jody began her career in advertising, holding positions at Grey Advertising New York and McCann-Erickson Budapest, where she created campaigns for brands including ABC Television, American Express, and Coca-Cola. Additionally, she was the founder of Internet startup LuuLuu.com.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.