Live event attendance is on the rise, driven by Millennials: 9 in 10 went to at least one event last year. Demand for music festivals isn’t slowing yet cancellations and lawsuits are becoming more common and many new festivals don’t nail the delicate balance between expected people onsite, actual attendance, and the budget defining the whole experience. Hear from folks leading some of the country’s most successful festivals about the critical importance of planning vs. real-time decision-making

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]