The world of 2018 is share-crazy. This session will explore the business and marketing opportunities created by this global obsession. We’ll explore how optimizing for sharability (or perhaps doing just the opposite) can turn an average idea into a monster success. Let’s monetize this craziness.

We’ll share a framework you can apply to your own ideas. We’ll share inspiring examples. And we promise to present in an engaging way that follows our own advice. Have your phones ready.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]