#A57inAustin

Harnessing the Power of the “Blind Share”

Date TBA

60% of people share a headline without opening the story. These disheartening “blind shares” drive our content ecosystem—and conversations and culture. So, what compels them to share what they haven’t seen? As strategists and storytellers, we must understand what moves our audiences. Blind shares can lead to champions and change agents you wouldn’t have found otherwise. Merrill will map how ideas travel, offering tactics to help you resonate with your audience—and your audience’s audience.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Merrill Wasser

Atlantic 57

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Solo

Type:

Session

Track:

News & Journalism

Level:

Advanced