#scienceofart

Science of Art: Using Data to Create Viral Moments

Mar 12, 2018

3:30pm – 4:30pm CT

Recording: Science of Art: Using Data to Create Viral Moments, Mar 12, 2018

Is the age of gut-driven content over? In a world of ever-expanding data, do the benefits of data-driven creativity outweigh the lost humanity? In this panel, we explore how data is impacting the creative process from three angles: a large consumer brand, a big data platform, and a media brand.You'll walk away with an understanding of what a "data-driven" approach truly means, steps to implement it, and an understanding of the risks. The ultimate goal? Repeatable virality.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Allen Gannett

TrackMaven

Jennifer Hinkle

Washington Redskins

Beverly Jackson

MGM Resorts

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate