Science of Art: Using Data to Create Viral Moments

Recording: Science of Art: Using Data to Create Viral Moments, Mar 12, 2018

Speakers

Allen Gannett

TrackMaven

Jennifer Hinkle

Washington Redskins

Beverly Jackson

MGM Resorts

Is the age of gut-driven content over? In a world of ever-expanding data, do the benefits of data-driven creativity outweigh the lost humanity? In this panel, we explore how data is impacting the creative process from three angles: a large consumer brand, a big data platform, and a media brand.You'll walk away with an understanding of what a "data-driven" approach truly means, steps to implement it, and an understanding of the risks. The ultimate goal? Repeatable virality.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate