Is the age of gut-driven content over? In a world of ever-expanding data, do the benefits of data-driven creativity outweigh the lost humanity? In this panel, we explore how data is impacting the creative process from three angles: a large consumer brand, a big data platform, and a media brand.You'll walk away with an understanding of what a "data-driven" approach truly means, steps to implement it, and an understanding of the risks. The ultimate goal? Repeatable virality.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]