Bye bye beauty counter, adios shopping mall. GenZ beauty mavens and fashionistas are increasingly turning to technology to evaluate their latest look, discover products, and experience new trends. Beauty marketers have a massive opportunity to engage the next generation of tech-inclined consumers through AR, VR and AI. So how can beauty and fashion brands step away from their marketing comfort zone, and enter the world of immersive technology to drive next gen brand loyalty and sales?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]