#GenZBeauty

Immersive Tech: GenZ’s Beauty Counter & Mall

Mar 13, 2018

11:00am – 12:00pm CT

Recording: Immersive Tech: GenZ’s Beauty Counter & Mall, Mar 13, 2018

Bye bye beauty counter, adios shopping mall. GenZ beauty mavens and fashionistas are increasingly turning to technology to evaluate their latest look, discover products, and experience new trends. Beauty marketers have a massive opportunity to engage the next generation of tech-inclined consumers through AR, VR and AI. So how can beauty and fashion brands step away from their marketing comfort zone, and enter the world of immersive technology to drive next gen brand loyalty and sales?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Emily Dybwad

Benefit Cosmetics LLC

Tammy Johnson

Pixability

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

VR/AR

Level:

Advanced