Built from a childhood dream of jumping into a swimming pool full of sprinkles, Maryellis Bunn, Founder & Creative Director of Museum of Ice Cream, has created a socially inclusive and accessible experience that has welcomed visitors from all over the globe. Based on the MOIC mission to change the way people interpret and view the world, Maryellis will share her story and approach to designing authentic experiences, utilizing ice cream as a vehicle of change and creating spaces that resonate with visitors by engaging all five senses through physical, digital and experiential dialogues.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]