The rise of digital media has created a huge amount of potential revenue streams for publishers. Subscriptions, affiliate links, merchandising, premium content, experiential...the possibilities are endless and many digital publishers have failed to make it work. What, then, is the secret sauce of those who have diversified their revenue streams without diluting their brands? How does a modern-day publisher navigate these choices and adapt their revenue stream to compete when the sky's the limit?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]