A Marketer’s Groundhog Day: The Need for Agile


David Lesué


This session requires RSVP, and access will only be available to badge types listed under "Primary Access."

What do Bill Murray and your marketing team have in common? Both have lived in an endless cycle of the same thing over and over. For your marketing team, it is the same boring ideas again and again. This workshop will equip your marketing team with the skills needed to implement agile marketing as a tool to spice up your team’s creative mix. You will learn to streamline creative focus and how agile marketing directly impacts the way in which marketers of all levels work.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Format: Workshop
Event Type: Session
Level: Intermediate