Trust, Cogency & Authenticity in an Anti-Ad World


Afdhel Aziz

Conspiracy of Love

Increasingly people are skeptical and disillusioned with the way brands are engaging with them and flooding them with one-sided marketing messages. Brand trust and authenticity is at an all-time low - people want to be part of a story where they have the opportunity to build a positive, symbiotic relationship with brands that contribute to their identities. This session explores how brands can gain trust with co-creation strategies, ultra-transparent campaigns, and personalized design cues.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate