Trust, Cogency & Authenticity in an Anti-Ad World

Trust, Cogency & Authenticity in an Anti-Ad World
Recording: Trust, Cogency & Authenticity in an Anti-Ad World, Mar 11, 2018

Speakers

Nadine Chahine

Monotype

Gay Gaddis

T3

Jason Viglione

Olapic

Increasingly people are skeptical and disillusioned with the way brands are engaging with them and flooding them with one-sided marketing messages. Brand trust and authenticity is at an all-time low - people want to be part of a story where they have the opportunity to build a positive, symbiotic relationship with brands that contribute to their identities. This session explores how brands can gain trust with co-creation strategies, ultra-transparent campaigns, and personalized design cues.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate