#BrandAuthenticity

Trust, Cogency & Authenticity in an Anti-Ad World

Mar 11, 2018

11:00am – 12:00pm CT

Recording: Trust, Cogency & Authenticity in an Anti-Ad World, Mar 11, 2018

Increasingly people are skeptical and disillusioned with the way brands are engaging with them and flooding them with one-sided marketing messages. Brand trust and authenticity is at an all-time low - people want to be part of a story where they have the opportunity to build a positive, symbiotic relationship with brands that contribute to their identities. This session explores how brands can gain trust with co-creation strategies, ultra-transparent campaigns, and personalized design cues.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate