How to Tell a 6-Second Story: Advertising’s Future


Janice Suter


Geoff White

Green Chef

Video advertising is typically reserved for big brands with big budgets. But as it becomes the go-to format for Facebook and other top publishers, it’s moving beyond pre-roll and 30 second branding clips. It’s becoming a preferred medium for all ad units. The challenge? Telling 6-second stories, building 3-second video ads. This panel will discuss the changing face of “video advertising” and how brands are adapting to the most extreme length limitations video advertising has ever seen.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced