One Message, Many Voices

Date TBA

A marketer, a digital producer, and a social creator walk into a conference room... we’ve all been in that meeting, fighting it out to make sure our business unit gets a slice of the pie. But what if it wasn’t a battle? What if it was a collaboration? What if you were one team? NASCAR’s Content Strategy group brings together marketing, digital and social content strategy to ensure a consistent brand message across it's fan engagement platforms.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lindsay Blum

Lindsay Blum

VaynerMedia LLC

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photo of Evan Parker
Primary Access
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About
Format: Panel
Type: Session
Track: Sports
Level: Intermediate