A marketer, a digital producer, and a social creator walk into a conference room... we’ve all been in that meeting, fighting it out to make sure our business unit gets a slice of the pie. But what if it wasn’t a battle? What if it was a collaboration? What if you were one team? NASCAR’s Content Strategy group brings together marketing, digital and social content strategy to ensure a consistent brand message across it's fan engagement platforms.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]