#MarketingGuide

For CMOs Knowledge is Power

Mar 14, 2018

12:30pm – 1:30pm CT

Recording: For CMOs Knowledge is Power, Mar 14, 2018

If your marketing budget suddenly goes south, the CMO may feel the power slipping through their fingers. But does money actually equal power? According to Tom Jackson at Cambridge Analytica, the source is data analytics and behavioral communications. Through the application of behavioral science, marketers can make more efficient ad spend decisions by uncovering hidden potential customer pools. The CMO can rise as the hero of the company and increasing effectiveness at a decreased cost.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Tom Jackson

Cambridge Analytica

Details

Primary Entry:
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Format:

Solo

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate