#FoodDialogues

Food Mktg Claims - The Equivalent of “Fake News”?

Mar 14, 2018

2:00pm – 3:00pm CT

Recording: Food Mktg Claims - The Equivalent of “Fake News”?, Mar 14, 2018

Food companies are differentiating their portfolios by adding absence claim-based products. But, these marketing claims may have unintended, negative consequences on a company’s reputation, & potential negative outcomes on ag & sustainability, in turn affecting the economy. Hear about the dangers of unintended consequences & how we must work together to create awareness for the long-term negative effects of misdirected marketing claims.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Joseph Koss

Culver's

Rebecca Larson

Western Sugar Cooperative

Rosanne Rust

Rust Nutrition Services

Details

Primary Entry:
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Format:

Panel

Type:

Session

Track:

Food

Level:

Advanced