Food Mktg Claims - The Equivalent of “Fake News”?

Recording: Food Mktg Claims - The Equivalent of “Fake News”?, Mar 14, 2018

Speakers

Joseph Koss

Culver's

Rebecca Larson

Western Sugar Cooperative

Rosanne Rust

Rust Nutrition Services

Food companies are differentiating their portfolios by adding absence claim-based products. But, these marketing claims may have unintended, negative consequences on a company’s reputation, & potential negative outcomes on ag & sustainability, in turn affecting the economy. Hear about the dangers of unintended consequences & how we must work together to create awareness for the long-term negative effects of misdirected marketing claims.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Advanced