Food companies are differentiating their portfolios by adding absence claim-based products. But, these marketing claims may have unintended, negative consequences on a company’s reputation, & potential negative outcomes on ag & sustainability, in turn affecting the economy. Hear about the dangers of unintended consequences & how we must work together to create awareness for the long-term negative effects of misdirected marketing claims.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]