#FoodDialogues

Food Mktg Claims - The Equivalent of “Fake News”?

Mar 14, 2018

2:00pm – 3:00pm CT

Recording: Food Mktg Claims - The Equivalent of “Fake News”?, Mar 14, 2018

Food companies are differentiating their portfolios by adding absence claim-based products. But, these marketing claims may have unintended, negative consequences on a company’s reputation, & potential negative outcomes on ag & sustainability, in turn affecting the economy. Hear about the dangers of unintended consequences & how we must work together to create awareness for the long-term negative effects of misdirected marketing claims.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Joseph Koss

Culver's

Rebecca Larson

Western Sugar Cooperative

Rosanne Rust

Rust Nutrition Services

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