Why the Best Content Marketers Use Empathy

Recording: Why the Best Content Marketers Use Empathy, Date TBA

From “Vajingles” to a baby food company telling you to make more babies, today’s most effective content marketing sparks real conversations and inspires connections. More brands are striving to use an empathic approach when it comes to storytelling. But how do you identify topics to explore that feel authentic to your brand voice, not contrived? Learn how to tap into cultural relevance without being trite, take (smart) risks and use humor to resonate with your audience.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ann Handley

MarketingProfs

Ben Mand

Harmless Harvest

Dana Neujahr

Something Massive

Hanneke Willenborg

Seventh Generation

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format:
Type:
Level: