Why the Best Content Marketers Use Empathy

Recording: Why the Best Content Marketers Use Empathy, Mar 13, 2018


Ann Handley


Ben Mand

Plum Organics

Dana Neujahr

Something Massive

Hanneke Willenborg

Seventh Generation

From “Vajingles” to a baby food company telling you to make more babies, today’s most effective content marketing sparks real conversations and inspires connections. More brands are striving to use an empathic approach when it comes to storytelling. But how do you identify topics to explore that feel authentic to your brand voice, not contrived? Learn how to tap into cultural relevance without being trite, take (smart) risks and use humor to resonate with your audience.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced