Video games aren't made in a bubble anymore. To fully engage an audience, you need to know what they want - so why not go right to the source? Some publishers are bringing the player community into game development in the early stages of design to help shape the story. Others use big data to better tailor the gaming experience. Join us as we look at how and why companies work with the community as they build their next big title - and the upsides and potential pitfalls for creators and players.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]