Welcome to the influencer movement, where social media “celebrities” are transforming marketing. 15 years ago, the world was introduced to the “metrosexual man,” who was championed by celebs like David Beckham and brands like Peroni. This trend took hold before social media and tech enabled virality like it does today. Internationally renowned trendspotters and influencers address what makes an idea, person, or trend take off, as well as the role of influence in the analog era (2003) vs. now (2018).

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]