Trendspotting in the Last 15 Years

Speakers

Joy Peabody

The Estée Lauder Companies

Welcome to the influencer movement, where social media “celebrities” are transforming marketing. 15 years ago, the world was introduced to the “metrosexual man,” who was championed by celebs like David Beckham and brands like Peroni. This trend took hold before social media and tech enabled virality like it does today. Internationally renowned trendspotters and influencers address what makes an idea, person, or trend take off, as well as the role of influence in the analog era (2003) vs. now (2018).

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner