Shannelle Armstrong-Fowler

Founder & Chief Stylist
Haute & Co Bridal

Shannelle Armstrong Fowler is the founder of Haute & Co. Bridal™ Boutique, Chicago’s only luxury plus size bridal destination. Exclusively serving curvy and plus-size brides, Shannelle and her team bring compassion and fashion-forward designs to every bride they style. She is also the star of the new reality series The Perfect Fit, streaming on PeopleTV. The six-episode series documents 12 curvy brides-to-be in search of the ultimate wedding gowns. Shannelle and her team work their hardest while following their motto, “Style, Snatch and Slay”: Style: Find each bride her perfect wedding gown. Snatch: Alter each dress to hug and accentuate all the right curves. Slay: Ensure each bride looks as fierce as possible on her wedding day and will make the aisle her own personal runway.

Before launching Haute & Co. Bridal, Shannelle served as the director of public relations for Sears Holdings. While in this role, she launched the celebrity lines of American Music Award-winning rapper and songwriter, Nicki Minaj; Grammy Award-winning singer and songwriter, Adam Levine; and WWE Professional wrestler, John Cena.

Prior to Sears Holdings, Shannelle served as manager, U.S. communications for McDonald’s Corporation, where she was a corporate spokesperson and was responsible for new product launches including the national launch of the McCafe brand.

Shannelle also served as press advance with the Gore/Lieberman presidential campaign. Additionally, she served in various public policy and legislative roles for the Ronald H. Brown Foundation, National League of Cities, and Metropolitan Washington Council of Governments, including serving as a special assistant to former Virginia Governor, L. Douglas Wilder.

Currently, Shannelle is a faculty member at Columbia College Chicago; where she teaches in the Communication department.

She has a master’s degree from The George Washington University and a bachelor’s degree from Virginia Commonwealth University.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.